Little Caesars and the NFL announced a multi-year partnership Tuesday in which the pizza company was named the league’s official pizza sponsor. The deal is one of Little Caesars’ most prestigious partnerships to date.
The NFL previously held Pizza sponsorships with Papa John’s from 2010 to 18 and Pizza Hut from February 2018 to 2022. The Little Caesars, headquartered in Detroit, currently owns the naming rights to the Detroit Red Wings and Detroit Pistons in Midtown. The company is owned by the Ilitch family, who also own the Red Wings and Detroit Tigers.
The agreement offers Little Caesars a suite of exclusive marketing rights designed to connect the brand to the NFL, and the two companies will unveil components such as “social media games, new products, new packaging, and unique promotions” before the start of the 2022 season and throughout the sponsorship period, according to a press release on Monday. Tuesday.
[ Little Caesars’ Hot-N-Ready pizza now has more pepperoni and slightly higher costs ]
“We are thrilled to welcome Little Caesars into the NFL family,” Renee Anderson, chief revenue officer and executive vice president of NFL Partnerships, said in the statement. With a focus on quality and comfort, Little Caesars offers unparalleled value to our fans, and we look forward to working together to positively impact communities across the United States.”
Little Caesars was founded in 1959 by Mike and Marian Ilitch as a single family owned restaurant in Garden City. The company has grown to become the third largest pizza chain in the world, after only Domino’s Pizza and Pizza Hut.
Mike Ilitch bought the Red Wings in 1982 and bought the Tigers 10 years later. Construction on Little Caesars Arena began in 2015 and opened in September 2017.
The company was the main sponsor of the college football game played at Ford Field from 2009-2013.
Additionally, the partnership includes the charitable giving component of Little Caesars and the NFL. The deal will bring Little Caesars Love Kitchen to major NFL event cities and provide “ongoing post-event community support” during the sponsorship period, according to the press release. This includes the 2024 NFL Draft to be held in Detroit.
“This partnership aims to enhance game day fun by providing the quality and convenience that Little Caesars is known for to NFL fans across the country,” Little Caesars President and CEO Dave Scrivano, “and because we are the industry’s leading pizza company, hungry fans can enjoy our meals Weekly all the time at a very affordable price during a time when food prices are rising.”